- EN
The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something – injecting meaning and playfulness into a brand and creating a lasting impression.
- Title
- Mascot : Mascots in Contemporary Graphic Design
- Price
- KRW 35,000
- Publisher
- Counter-Print
- ISBN
- 9781915392046
- Pages
- 176pp
- Size
- 185mm x 245mm
- Binding
- Soft Cover
The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something – injecting meaning and playfulness into a brand and creating a lasting impression.
이 책에 수록된 작품은 현대 그래픽 디자인에서 마스코트의 사용을 기념합니다. 기술 회사와 금융 기관부터 버거 체인점, 음반 박람회와 출판사에 이르기까지 모든 것을 판매하거나 홍보하는 것을 돕기 위해 공동 선택된 마스코트의 사용은 예전만큼 인기가 있는 것 같습니다. 그들의 매력 중 일부는 다양성입니다. 단순하고 장난기가 많거나 세련되고 최신인 마스코트는 얼굴에 미소를 띄우는 동시에 브랜드에 의미와 장난기를 불어넣고 지속적인 인상을 만드는 재미있는 캐릭터입니다.
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