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      • EN
      • In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression. "Packaged for Life: Coffee & Tea" highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organization deems ‘the most consumed beverage in the world’. It serves as a vessel of inspiration through which we can appreciate the tactile beauty in everyday product packaging. Includes loose insert booklet, (Almost) Everything You Need to Know About Coffee & Tea, detailing the history and culture of both beverages around the world.

      • Title
      • Packaged for Life : Coffee & Tea
      • Price
      • KRW 46,000
      • Publisher
      • Victionary
      • ISBN
      • 9789887972747
        • Pages
        • 256pp
        • Size
        • 146mm x 195mm
        • Binding
        • Soft Cover
    EN

    In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that they bear no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose, or message meaningfully and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for extraordinary creative expression. "Packaged for Life: Coffee & Tea" highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organization deems ‘the most consumed beverage in the world’. It serves as a vessel of inspiration through which we can appreciate the tactile beauty in everyday product packaging. Includes loose insert booklet, (Almost) Everything You Need to Know About Coffee & Tea, detailing the history and culture of both beverages around the world.

    KOR

    우리가 사랑하는 것들을 소비하기 위해 서두르는 동안, 우리는 종종 다시 생각하지 않고 포장을 무시하거나 버립니다. 많은 사람들이 그것들이 환경을 보호하기 위한 우리의 추구에 아무런 의미가 없거나 사라져야 한다고 주장하지만, 포장 디자인에는 눈에 보이는 것보다 훨씬 더 많은 것이 있습니다. 브랜드의 개성, 목적 또는 메시지를 의미 있게 전달하고 그 내용을 눈에 띄는 방식으로 구체화하는 것 외에도, 겉보기에는 평범한 병이나 상자가 특별한 창의적 표현을 위한 예술가나 디자이너의 캔버스가 될 수 있습니다. "Packaged for Life: Coffee & Tea"는 유엔 식량 농업 기구가 '세계에서 가장 많이 소비되는 음료'라고 생각하는 가장 즐거운 포장 디자인 작업 중 일부를 강조합니다. 그것은 우리가 일상적인 제품 포장에서 촉각적인 아름다움을 감상할 수 있는 영감의 그릇 역할을 합니다. 전 세계 두 음료의 역사와 문화를 자세히 설명하는 느슨한 삽입 책자, (거의) 커피와 차에 대해 알아야 할 모든 것이 포함되어 있습니다.

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